Glossary of concepts

Below you will find a description of the main concepts of the platform, organised by their function. Each concept is explained in greater detail throughout the manual.

Foundation

• Engagement strategy: The complete set of mechanics you configure in the system to drive user participation and achievement.
• Sites: The primary organisational unit where mechanics and users exist. Each strategy operates within a site context. Learn more about sites
• Users: The participants who engage with your strategy by performing activities and earning rewards. Learn more about users
• Onboarding wizard: Six-step in-app flow that creates your first site, point, behaviour, reward and user, then fires sample activities so you can see the end-to-end loop work. Learn more in the quick start guide

Core gamification mechanics

• Points: Versatile scoring system used for tracking progress, creating virtual currencies, and measuring engagement. Learn more about points
• Behaviours: Specific actions that users can perform within your system. Learn more about behaviours

Recognition and achievement

• Rewards: System of recognition through various types of badges. Learn more about rewards
  • Achievements: Earned through repeated behaviours. Learn more about achievements
  • Levels: Unlocked by reaching point thresholds. Learn more about levels
  • Gifts: Peer-to-peer recognition badges. Learn more about gifts
  • Missions: Sequential series of rewards that form a complete journey. Learn more about missions
• KPIs: Quantifiable goals that users work towards achieving. Learn more about KPIs
• Leaderboards: Competitive rankings to showcase user performance. Learn more about leaderboards
• Coupons: Earnable or purchasable rewards that bridge digital engagement and real-world benefits. Learn more about coupons

Organisation and customisation

• Tags: Grouping system for users and mechanics to create logical collections. Learn more about tags
• Languages: Multilingual support for translating mechanics. Learn more about languages
• Custom fields: Additional data fields to extend mechanic functionality. Learn more about custom fields
• Data stores: Free-form data containers (typically JSON) used for mechanics that don't fit any other primitive, such as quizzes or spin-the-wheel games. Learn more about data stores

Monitoring and analysis

• Activities: Tracking system for user actions and engagement. Learn more about activities
• Analytics: Measurement tools for evaluating strategy effectiveness. Learn more about analytics
• Log activity: Slide-over panel on the user details page for manually triggering activities against a single user, useful for testing your engagement strategy end-to-end. Learn more about user details
• Request log: Footer panel on the user details page that records every activity submission and its response, useful for debugging integrations. Learn more about user details

Access and management

• Administrators: Platform managers who design and oversee the engagement strategy. Learn more about administrators