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Glossary of concepts

Below you will find a description of the main concepts of the platform, organised by their function. Each concept is explained in greater detail throughout the manual.

Foundation​

  • Engagement strategy: The complete set of mechanics you configure in the system to drive user participation and achievement.
  • Sites: The primary organisational unit where mechanics and users exist. Each strategy operates within a site context. Learn more about sites
  • Users: The participants who engage with your strategy by performing activities and earning rewards. Learn more about users
  • Media library: A tenant-wide library of images and videos, shared by every site, that campaigns draw on wherever they ask for an image. Learn more about the media library
  • Onboarding wizard: Six-step in-app flow that creates your first site, point, behaviour, reward and user, then fires sample activities so you can see the end-to-end loop work. Learn more in the quick start guide

Core gamification mechanics​

Recognition and achievement​

Campaigns​

  • Campaigns: Sequences of pages that participants answer, used for surveys, quizzes and polls, with points and rewards attached to taking part, finishing or scoring well. Learn more about campaigns
    • Distributions: How a campaign is opened to an audience, carrying its own dates, response cap, rewards and audience rules. One campaign can have several. Learn more about distributions
    • Endings: Where a session stops, either a closing screen you write or a redirect to a URL of your own. Learn more about navigation
  • Participants: The people answering a campaign. A participant may already be a user of the site, or may be anonymous until the campaign identifies them. Learn more about identifying participants
  • Sessions and responses: A session is one attempt at a campaign, whatever became of it. A response is a session somebody finished. Results counts both and never mixes the two. Learn more about results

Organisation and customisation​

Monitoring and analysis​

  • Activities: Tracking system for user actions and engagement. Learn more about activities
  • Analytics: Measurement tools for evaluating strategy effectiveness. Learn more about analytics
  • Log activity: Slide-over panel on the user details page for manually triggering activities against a single user, useful for testing your engagement strategy end-to-end. Learn more about user details
  • Request log: Footer panel on the user details page that records every activity submission and its response, useful for debugging integrations. Learn more about user details

Access and management​