Question types

Questions are added from the blocks gallery, grouped by what they collect. This page covers what each one does and the settings that come with it.

Some entries are shortcuts rather than distinct types. Star rating is a rating question fixed to stars, and Number is a text question that only accepts numbers. That is worth knowing because it explains why two entries that look unrelated share the same settings, and why changing a question's type sometimes keeps your options and sometimes cannot.

Contact info

Type	What it collects
Contact info	A shortcut that adds first name, last name and email as three questions.
Address	A shortcut that adds street, second line, city, postal code and country.
Email	An email address, checked for a plausible shape.
Phone number	A phone number, with a country dial code.
Website URL	A web address, checked for a plausible shape.

Contact info and Address are shortcuts. Once added, each part is an ordinary question you can reword, reorder or delete.

Choice

Type	What it collects
Single choice	One option from a list, shown as a list of choices.
Multiple choice	Any number of options from a list.
Dropdown	One option from a collapsed list. Better than Single choice for long lists.
Image choice	One or more options, each carrying a picture rather than only a label. Pictures are chosen from the media library.
Yes/No	One of two fixed options, shown side by side.
Legal	Accept or decline, side by side. Required by default.
Checkbox	A single tick box, for one thing to agree to.

Choice questions share a set of settings:

• Allow multiple selections, turning a single-choice question into one that takes several.
• Allow a custom answer, which adds an "Other" option with a box for participants to type their own. The box only appears once they choose it.
• Option order, which can leave options alone, randomise them, reverse them or sort them alphabetically, and can be limited to some of the options so that "None of the above" stays at the bottom.
• Columns, for laying options out side by side rather than in one list.

Yes/No, Legal and Checkbox have a fixed number of options. You can reword them, but not add or remove any, because the shape is the point of the preset.

Rating and ranking

Type	What it collects
Opinion scale	A point on a numbered scale, with optional labels at each end.
Net Promoter Score	An opinion scale fixed to 0 to 10, with the classic wording at each end.
Star rating	A rating out of five, in stars.
Icon rating	A rating in an icon of your choosing, out of however many you set.
Matrix	One answer per row, chosen from a shared set of columns.
Ranking	Every item put in order.

Rating questions let you pick the icon from a set that includes stars, hearts, faces, flames, trophies and a dozen others, choose its colour, and set how many appear. They can highlight only the icon chosen, or every icon up to it, which is the difference between "I picked the fourth face" and "four out of five".

Matrix questions have rows and columns: rows are what you are asking about, columns are the answers available for each. They can be shown as a grid or as one dropdown per row, and can be set to take several answers per row. Forced ranking limits each column to one row, which is how you ask someone to rank things without repeating themselves.

Text and number

Type	What it collects
Short text	A single line.
Long text	Several lines.
Number	A single line that only accepts a number.
Date	A date, entered as day, month and year or picked from a calendar.
Birthday	A date checked as a date of birth.

Text questions can carry one validation rule, which decides what counts as an answer: a number, a date, a date in the future, a date in the past, a date of birth, an email address, a phone number, a web address, or a length in characters or words. Most rules take bounds, so a length can be between 20 and 200 characters, and a birth date can be limited to an age range.

Any of these can also ask participants to re-enter their answer to confirm it, which is worth switching on for an email address you intend to use.

Other

Type	What it does
Content page	A page with no questions on it, for anything a participant only reads.
End page	A closing screen.
Redirect	An ending that sends participants to a URL instead of showing a screen.

These are pages rather than questions. See Building a campaign.

What each type can do

Two campaign features are not available on every type, and it is easier to see the pattern in one place than to discover it question by question.

Type	Scored in a quiz	Fixed profile field
Single choice, Yes/No, Legal	Yes	Gender
Dropdown	Yes	Gender, if single-select
Multiple choice, Checkbox	Yes	None
Image choice	Yes	None
Opinion scale, NPS	Yes	None
Matrix	Yes	None
Ranking	Yes	None
Star rating, Icon rating	No	None
Short text, Long text, Number	No	UUID, first name, last name, display name
Email	No	UUID, email
Date, Birthday	No	Date of birth
Phone number	No	None

Ratings cannot be scored because there is no wrong answer to a rating: asking how satisfied someone is and then marking them wrong is not a quiz question. See Quizzes.

The profile column lists the seven fixed fields on a user record. A type maps only where the shapes agree, which is why a date can fill a date of birth and a multiple-choice question can fill none of them. Gender appears against the single-answer choice types because it is the one fixed field a list of options can fill, not because a Yes/No question is a sensible place to ask it.

Custom fields widen that considerably. A text custom field you have defined yourself accepts an answer from most types, including ones with no fixed field at all: phone numbers, single tick boxes, opinion scales and ratings. Three types can map nowhere even so, because there is no single sensible value to write: image choice, matrix and ranking. See Identifying participants.